Brand & Communications Manager

Crosby Hops is looking for a creative and dynamic Brand & Communications Manager to lead how our brand shows up within the craft brewing community. This role is equal parts storyteller, connector, and brand ambassador — translating hop farming, innovation, and the people behind it into compelling, brewer-relevant content across digital platforms, social media, and events.

If your dream job comes up with creative ways to engage craft brewers, this role is for you. We’re looking for someone who is deeply connected to the craft beer world, energized by industry trends, comfortable in a hop field or a brewery, and confident bringing ideas to life.

Who We Are

Crosby Hops is a fifth-generation, family-owned hop farm and merchant based in Woodburn, Oregon — and an active partner to craft brewers around the world. We collaborate with breweries on hop selection, innovation, and product development to help them create distinctive, high-quality beers.

We also operate TopWire Hop Project, our on-farm beer garden, creating a direct connection between hops, brewers, and craft beer drinkers.

What You’ll Do

Own the strategy and execution of Crosby Hops’ and TopWire storytelling across social media, digital platforms, email communications, and public relations

Lead day-to-day content creation that resonates with craft brewers including copywriting, short-form video, photography, and engagement

Develop and execute a content calendar aligned with product releases, seasonal activities, and events

Monitor engagement and performance metrics to continuously refine and improve

Assist in the development of memorable event concepts, brand activation, harvest hospitality, and industry conferences that bring Crosby’s brand promises and initiatives to life

Qualifications

5+ years of proven experience in marketing and communications

Direct experience in — and passion for — craft beer or a closely related industry

Strong, engaging writing and storytelling skills

Comfortable appearing on camera and representing the brand publicly

Ability to capture and edit short-form video content for social platforms

Working knowledge of Adobe Creative Suite or similar creative software

Familiarity with website content management systems, email platforms, CRMs, marketing automation, and analytics tools

Experience working in fast-paced environments and managing multiple projects simultaneously

Willingness to travel up to 15%, including select evenings and weekends for events