Keynote Address

Lunch & Legislate

Friday, August 1st, 1 PM - 1:45 PM

Join Senator Floyd Prozanski for an engaging discussion on what makes an advocacy campaign truly effective for organizations like the Oregon Brewers Guild.

Gain insider insight into building meaningful relationships with lawmakers and explore proven strategies that have helped similar organizations successfully influence public policy.

Educational Sessions

  • Breeding New Life Into Oregon Aroma Hops

    Take a deep dive into the future of hop development with a guided tour of Crosby Hops’ innovative breeding program. Led by Dr. Jay Kalous, Crosby’s Hop Breeding Program Manager, this immersive experience offers a rare behind-the-scenes look at how new aroma hop varieties are born—right in the heart of Oregon’s Willamette Valley.

    Attendees will walk through active breeding plots, observe the selection process firsthand, and learn how traits like aroma intensity, disease resistance, and climate adaptability are prioritized from the ground up. From experimental crosses to promising early selections, you’ll gain insight into the science and strategy that go into creating the next wave of hops.

  • Innovation In a Challenging Market

    Join industry leaders Vern Johnson (Deschutes Brewery), Natalie Baldwin (Wayfinder Beer), and Jason Hansen (Von Ebert Brewing) for an insightful panel discussion on how innovation is evolving in response to market challenges.

    Discover the strategic internal shifts these trailblazing breweries are making to ensure innovation remains at the forefront of their operations.

  • Best of the West Winners Panel

    Get ready for an exciting deep dive into the world of West Coast IPAs with industry leaders Whitney Burnside (Grand Fir Brewing), Michael Frankowicz (Fort George Brewing), and Sam Zermano (Brujos Brewing).

    Discover what it takes to brew the "Best of the Best" as these expert panelists share insider tips, competition-winning secrets, and the key elements that make this iconic style shine. Whether you're chasing medals or just want to elevate your IPA game, this is a can't-miss session!